Where to Shop in SoHo NYC: 50+ Stores You Need to Visit

Broadway SoHo Shopping

This post is all about where to shop in SoHo NYC.

New York has an incredible shopping scene! My friends and I joke about how New Yorkers assume if a store has a location anywhere in the world, it’s likely to be in New York. And it’s true – from designer names to up-and-coming labels, we have it all.

One of New York’s most bustling shopping neighborhoods is SoHo (which is a clever abbreviation for South of Houston Street). SoHo is filled with charming cobblestone streets, artist lofts, exquisite fashion, and amazing shops.

Here’s your guide on 50+ of the best shops to hit in SoHo.

Designer Stores

Loewe SoHo Designer Store

Now I know not everybody is on a designer budget but to me, visiting a designer store is pretty close to visiting a museum. The shopping experience matches the prestige and allure of the brand and there are always interesting and creative displays. Hopping around designer stores can be a treat but be warned, you may have to stand in line for most of these as the capacity is fairly limited. 

Luckily all of the stores are very close together and weaving through Wooster St, Greene St, and Mercer St will take you to most of these stores. 

  • Gucci (63 Wooster St.)
  • Celine (67 Wooster St.)
  • Chanel (120 Wooster St.)
  • Jacquemus (143 Spring St.)
  • Isabel Marant (469 Broome St.)
  • Acne Studios (33 Greene St.)
  • Ferragamo (77 Greene St.)
  • AMI Paris (77 Greene St.)
  • Loewe (79 Greene St.)
  • Saint Laurent (80 Greene St.)
  • Chloe (93 Greene St.)
  • Jil Sander (96 Greene St.)
  • Bottega Veneta (101 Greene St.)
  • Cartier (102 Greene St.)
  • Dior (105 Greene St.)
  • Balenciaga (110 Greene St.)
  • Louis Vuitton (116 Greene St.)
  • Prada (575 Broadway)
  • Toteme (49 Mercer St.)
  • Khaite (165 Mercer St.)

And a bonus for this list is The Real Real located in the mix with these designer stores. This luxury consignment store is a great place to find some treasures on a budget. 

Mainstream Shops

SoHo New York

Trust me, these stores just hit differently in the Big Apple. Some have the luxury of huge locations or extra inventory so it’s worth it to pop into your favorite store. 

  • Madewell (486 Broadway)
  • ZARA (503 Broadway)
  • Brandy Melville (519 Broadway)
  • Lululemon (520 Broadway)
  • Aritzia (524 Broadway)
  • Nike (529 Broadway)
  • Uniqlo (546 Broadway)
  • Sephora (557 Broadway)
  • Mango (561 Broadway)
  • & Other Stories (575 Broadway)
  • Urban Outfitters (628 Broadway)
  • REI (303 Lafayette St.)
  • Patagonia (72 Greene St.)

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Popular Shops with New York Storefronts

These are those golden stores that you probably shop online but in NYC, have the chance to visit them in-store! These are some of my very favorite shops in the city and have some really interesting and unique pieces. The perfume, candle, and skin care stores are extra fun because you can try and smell all of the products! 

  • Buck Mason (230 Elizabeth St.)
  • Le Labo (233 Elizabeth St.)
  • American Vintage (237 Elizabeth St.)
  • Clare V. (240 Elizabeth St.)
  • Sezane (254 Elizabeth St.)
  • Mejuri (43 Spring St.)
  • Glossier (72 Spring St.)
  • Rouje (476 Broome St.)
  • Everlane (28 Prince St.)
  • Dyptique (31 Prince St.)
  • Muji (455 Broadway)
  • Polene (487 Broadway)
  • Alex Mill (77 Mercer St.)
  • Reformation (62 Greene St.)
  • Warby Parker (121 Greene St.)
  • Aesop (438 W Broadway)
  • Baggu (91 Grand St.)
  • Parachute Home (129 Grand St.)

One of a Kind Shops

SoHo Boutique

These stores are some of SoHo’s gems. Most of these are only located in New York and have some of the best-curated selections. When things start to feel old or redundant, I can count on these stores for fresh inspiration. 

Where to Eat

There’s a full SoHo food guide coming soon (edit: here’s the guide!) but here are some rapid-fire food recommendations if you shop til you drop and need to catch your second wind:

That concludes this guide of where to shop in SoHo NYC.

There you have it, 50+ of the best shops in SoHo. Are there any that I missed? Drop a comment below and I’ll add your favorites to the list! 

Harry Styles New York

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