New York has an incredible shopping scene! My friends and I joke about how New Yorkers assume if a store will have a location anywhere in the world, it’s likely to be in New York. And it’s true – from designer names to up-and-coming labels, we have it all.

One of New York’s most bustling shopping neighborhoods is SoHo (which is a clever abbreviation for South of Houston Street). SoHo is filled with charming cobblestone streets, artist lofts, exquisite fashion, and of course shops. Here’s your guide on the best shops to hit in SoHo.

Designer Shops

Visiting designer stores is pretty close to visiting a museum. Each store makes sure the shopping experience matches the prestige and allure of the brand. Hopping around designer stores can be a treat but be warned, you may have to stand in line for most of these as the capacity is fairly limited. 

Luckily all of the stores are very close together and weaving through Wooster St, Greene St, and Mercer St will take you to most of these stores. 

• Gucci
• Celine
• Louis
• Vuitton
• Loewe
• Prada
• Chanel
• Dior
• St Laurent
• Chloe
• Balenciaga
• Isabel Marant
• Ganni

And a bonus for this list is The Real Real located in the mix with these designer stores. This luxury consignment store is a great place to find some treasures on a budget. 

Mainstream Shops

Trust me, these stores just hit differently in the Big Apple. Some have the luxury of huge locations or extra inventory so it’s worth it to pop into your favorite store. 

• ZARA
• Madewell
• Aritzia
• Lululemon
• Sephora
• Mango
• REI
• Urban Outfitters
• Uniqlo
• Patagonia
• & Other Stories
• Nike

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Popular Shops with New York Storefront

These are those golden stores that everybody shops online but here you have the chance to visit them in-store! These are some of my very favorite shops in the city and have some really interesting and unique pieces. The perfume, candle, and skin care stores are extra fun because you can try and smell all of the products! 

• Clare V
• Buck Mason
• Le Labo
• Everlane
• Alex Mill
• Dyptique
• American Vintage
• Warby Parker
• Aesop
• Muji
• Sezane
• The Laundress
• Outdoor Voices
• Mejuri
• Reformation
• Parachute Home

One of a Kind Shops

These stores are some of SoHo’s gems. Most of these are only located in New York and have some of the best-curated selections. When things start to feel old or redundant, I can count on these stores for fresh inspiration. 

• McNalley Jackson (book store)
• Goods for the Study (stationery store)
• M. Crow (amazing furniture/concept store)
• Aime Leon Dore
• MoMA Design Store
• Wolf & Badger
• Saturdays New York
• Matter (furniture store)
• What Goes Around Comes Around (luxury vintage)
• Creatures of Comfort
• Little Moony (darling children’s store)

Where to Eat

There’s a full SoHo food guide coming soon (edit: here’s the guide!) but here are some rapid-fire food recommendations if you shop til you drop and need to catch your second wind:

• Prince Street Pizza (iconic New York square pizza)
• Parm (to die for Italian)
• Ruby’s (best burgers in NYC in my opinion)
• Blue Ribbon (sushi)
• Eileen’s Cheesecake (for something sweet)
• Cafe Integral

And that wraps up 50+ of the best shops in SoHo. Are there any that I missed? Drop a comment below and I’ll add your favorites to the list!